Providing kids a proven effective mental healthcare experience that makes them emotionally healthier

A Story on Purpose

“Purpose is a definitive statement about the difference you’re trying to make in the world.” Roy Spence, Co-Founder, GSD&M, Austin, Texas

I love this book, “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven By Purpose” by Roy Spence with Haley Rushing. I reread it often. I talk about it with University of Texas social venture students who are building their own impact companies. My partner, Beth Carls, and I mentor students every semester as part of our volunteer “pay it forward” commitment.

My copy of Mr. Spence’s book is dog-eared, underlined in multiple highlighter colors and tabbed with sticky colored flags from start to finish. Why? Because I want to bring these purpose insights into my role daily.

Being a kid most days is challenging. All you have to do is turn on the news or your social feed to understand why today’s kids need help. Immediately. From the growing national mental health crisis Covid-19 has exacerbated to the near-weekly school shootings and increasing youth suicides. Every child has more to deal with now than ever before. It’s unprecedented.

Everyone knows kids use their technology 24×7 for everything they feel is important – connecting with friends and family and learning about a whole world of other stuff. Frequently, this “stuff” can be dangerously harmful and life-threatening unbeknownst to them. That’s why we’re using mobile technology responsibly and on purpose to help eradicate this problem for kids.

Because we already know machine learning (ML) and artificial intelligence (AI) technologies used for healthcare are focused on improving treatment outcomes while reducing costs and making care more accessible. That’s helpful. Because over 75% of kids who receive mental health treatment, do receive it at school where they spend most of their time. That’s significant.

Tech-based tools deliver people efficiencies too. By allowing machines to handle mundane, but necessary, admin tasks, counselors and therapists save valuable time to focus on caring for their students.

An easy-to-use suite of data and predictive analytics tools provide kids with an unprecedented and unique engagement for their mental health they’ve never before experienced. reThinkIt! helps kids make smarter choices, and make sense of their lives and the people around them whether they’re at home, at school or on their own. Minty, reThinkIt!’s Intelligent Mental Healthcare Chatbot Companion™, is like a check engine light performing an Emotional Digital Triage™ that checks for a child’s trending mental and social emotional needs.

reThinkIt! is so powerful, it’s already prevented a school shooting and multiple youth suicides.

Real-life results and tangible outcomes our team couldn’t be more proud to be a part of – on purpose.

Amy Looper, Co-Founder

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